THIRD FORM is a contemporary womenswear label offering a feminine, refined edge look for the busy urban lifestyle.
Inspired by successful women that travel and work the big cities of the world, THIRD FORM offers minimalist inspired designs with considered urban detailing and cuts that elevate the female form.
Blurring the lines between night and day as well as work and play, there are styles available for any occasion, open to the wearer's creativity. THIRD FORM's aesthetic is recognised for creating unique textures and signature structure.
Challenging the modern wardrobe, ease and versatility is achieved through fabric selection and technical shapes. Whilst structures, cut and considered use of hardware, add strength and appeal. All while keeping it deeply feminine and it-girl cool.
THIRD FORM is designed for the modern jet-setting ambitious woman. Independent, strong, yet modest.
The fashion girl with a busy job, or the creative with places to go and people to see. Off-duty can now be your on-duty.
After completing her studies at Sydney Tafe Fashion Design Studio and working in design roles for prominent Australian fashion labels; Zimmermann, Shakuhachi and Lee Jeans, ambitious Merryn Kelly sought something that little bit different.
Utilising her experience and drawing on her values of living with a progressive outlook, challenging the status quo and the enjoying the thrill in a busy working life in the big city, a clothing collection was born in 2014.
Since it’s inception, THIRD FORM has been worn by IT-girls Margaret Zhang, FIGTNY, Nadia Fairfax and Vanessa Hong. Labelled ‘cult following’ by VOGUE Australia and a ‘New Face of Australian Fashion’ by Forbes.com.
Through 2016 and 2017, Merryn’s strong vision and business nous caught the eye of the top industry judging panels and achieved outstanding accolades. Becoming a finalist for the prestigious VAMFF National Designer Award presented by David Jones, supported by Harper’s BAZAAR in 2017, as well as entry into the 'money-cant'-buy' 2016 Project Next Gen for Mercedes-Benz Fashion Week Australia, and more recently membership into Australian Fashion Chamber (AFC).
Together; Merryn's values, design signature and recognitions are today epitomised in THIRD FORM.