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Behind The Collection Re-FORM

Behind The Collection Re-FORM


Re-FORM marks an audacious leap forward in THIRD FORM's evolution, pushing boundaries while staying true to our signature urban, contemporary aesthetic. Re-FORM is more than just a collection; it's a leap forward in our brand's journey. Through our show at Australian Fashion Week, our aim is to hero creativity, innovation, inclusivity, and luxury, inviting our audience to experience the evolution of THIRD FORM firsthand.

“Our inspiration remains constant from season to season, anchored by the Third Form woman. She is at the heart of our collection, evolving with each season, yet always looking forward.” - Merryn Kelly

For Re-FORM, our design team embarked on a journey back to the roots of fashion creation, channeling a nostalgic reverence for the art of dressmaking. The collection is a testament to craftsmanship, where every piece exudes a sense of handcrafted artistry. This season explored innovation through fabric manipulation and volume, breathing new life into our signature silhouettes. Re-FORM is designed to come to life in the hands of the wearer, offering a tactile experience that celebrates textured fabrics and a predominantly natural color palette.

At THIRD FORM, our design process is a labor of love, spanning months of meticulous planning and creative exploration. While the concept and design for Re-FORM officially began six months ago, our journey towards this collection started nearly two years ago. We worked tirelessly with our factories to perfect finishes and quality, sourcing exclusive and premium fabrications, and developing our own. 

The sample process for Re-FORM was the longest we've ever undertaken, with some pieces requiring up to three samples to achieve show-worthy perfection. We collaborated closely with pattern makers, iterating on designs while incorporating luxury detailing to elevate each piece.

 

“For me, the design process is where the magic truly happens. It's about bringing together inspiration and fabrics from our extensive library, envisioning new possibilities, and creating something that feels both fresh and cohesive with our existing collections.” - Merryn Kelly

At THIRD FORM, our design process is a labor of love, spanning months of meticulous planning and creative exploration. While the concept and design for Re-FORM officially began six months ago, our journey towards this collection started nearly two years ago. We worked tirelessly with our factories to perfect finishes and quality, sourcing exclusive and premium fabrications, and developing our own. 

The sample process for Re-FORM was the longest we've ever undertaken, with some pieces requiring up to three samples to achieve show-worthy perfection. We collaborated closely with pattern makers, iterating on designs while incorporating luxury detailing to elevate each piece.

 

“For me, the design process is where the magic truly happens. It's about bringing together inspiration and fabrics from our extensive library, envisioning new possibilities, and creating something that feels both fresh and cohesive with our existing collections.” - Merryn Kelly

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